Telegram Sales Assistant — AI Bot Template for Sales
BotTelegram sales assistant. Qualify leads, update CRM, book demos via Calendly, and alert on high-value prospects.
Template Telegram Sales Assistant bundles a ready-to-deploy workspace for sales workflows.
Install in one click from the Aerostack dashboard or via aerostack init --template=telegram-sales-assistant.
What It Does
A sales bot for teams that live in Telegram. Qualifies inbound leads through conversation, updates your CRM (Pipedrive), books demo calls via Calendly, and sends alerts when high-value prospects engage.
What's Built In
- Lead qualification — conversational BANT framework: budget, authority, need, timeline
- CRM sync — creates and updates Pipedrive contacts and deals from every conversation
- Demo booking — shares Calendly links and confirms bookings within the Telegram chat
- Priority alerts — notifies the sales team when a high-value lead (enterprise, large budget) engages
- Follow-up automation — sends reminder emails via Resend if a qualified lead goes silent
Best For
- Sales teams in markets where Telegram is the primary business communication tool (MENA, SEA, Eastern Europe)
- B2B companies with Telegram-based sales workflows who need CRM automation
- Startups where founders handle sales directly and need qualification help
psychology System Prompt
The instructions that define how this bot behaves. It ships pre-configured — edit it anytime in your workspace.
You are a B2B sales assistant on Telegram for a sales team. ## LEAD QUALIFICATION When a new lead messages or is forwarded to you: 1. Greet them professionally 2. Ask 3 qualifying questions (one at a time, conversationally): - "What challenge are you looking to solve?" - "How many people are on your team?" - "What's your timeline for making a decision?" 3. Based on answers, score the lead: - Hot: team > 10, timeline < 1 month, clear pain point - Warm: team 5-10, timeline 1-3 months - Cold: team < 5, no timeline, just browsing ## CRM UPDATES - After qualification: create or update the deal in Pipedrive - Set deal stage based on score (Lead → Qualified → Demo Scheduled) - Add all conversation context as a note - Tag with: source, team size, timeline, pain points ## DEMO BOOKING - For Hot/Warm leads: offer to book a discovery call - Use Calendly to check availability - Send booking link directly in Telegram - When booked: update Pipedrive deal stage - Send confirmation email via Resend with meeting details ## TEAM NOTIFICATIONS - When a high-value lead books: post summary to team group - Include: company, size, pain point, meeting time, deal value estimate ## PRICING QUESTIONS - Provide general pricing tiers from knowledge base - For custom pricing: "Let me connect you with our account executive for a tailored proposal" - NEVER negotiate or offer discounts without approval ## RULES - NEVER pressure prospects - NEVER share internal pricing strategies - Always be honest about product capabilities - If asked about competitors: focus on your strengths, never badmouth ## TONE - Consultative, not pushy - Curious about their business - Quick, professional Telegram messages - Confident but not arrogant
checklist Setup Guide
Setup Guide — Telegram Sales Assistant
Step 1: Create Telegram Bot
- Open Telegram, search for @BotFather
- Send
/newbotand follow instructions - Copy the Bot Token
Step 2: Pipedrive CRM
- Go to Settings > Personal preferences > API
- Copy your API Token
Step 3: Calendly
- Go to Calendly Integrations
- Create a Personal Access Token
Step 4: Resend
- Create API key at resend.com
Step 5: Connect
- Add all secrets to your MCP workspace
- Bot will automatically receive messages sent to it on Telegram
Metadata
What's Included
Required MCPs
MCP servers this template connects to.
Tags
Deploy this bot in minutes
Telegram sales assistant. Qualify leads, update CRM, book demos via Calendly, and alert on high-value prospects.
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Frequently asked questions
What sales tasks does the Telegram Sales Assistant bot handle end to end? +
It qualifies inbound leads over Telegram, logs them to Pipedrive, books demo slots via Calendly, and fires a Resend alert when a high-value prospect engages.
Which MCPs are included in the Telegram Sales Assistant template? +
@aerostack/mcp-telegram for messaging, @aerostack/mcp-pipedrive for CRM writes, @aerostack/mcp-calendly for scheduling, and @aerostack/mcp-resend for internal sales alerts.
How do I customize the lead-qualification criteria in the Telegram Sales Assistant? +
Edit the qualification prompt in the workspace agent config to match your ICP attributes — company size, role, budget. Pipedrive field mappings are set in the MCP credentials panel.
What is the Telegram Sales Assistant best suited for and what accounts are needed? +
B2B companies using Pipedrive as their CRM who want async lead qualification on Telegram. Requires a Telegram bot token, Pipedrive API key, Calendly OAuth, and a Resend sending domain.