Form Submission to Lead — Webhook Template for Sales

What It Does

Turn form submissions into qualified leads automatically. When someone fills out your contact form, this webhook uses AI to extract their information, score them on fit and intent (0-100), create or update them in HubSpot, and immediately notify your sales team for hot prospects.

No more leads sitting in a form inbox for hours. High-intent prospects get contacted in minutes.

How It Works

1. Form submission triggers a webhook from your website (Typeform, Webflow, custom form, etc.)
2. AI extraction — parses the submission, extracts structured contact data, and reads between the lines for intent signals
3. Lead scoring — scores 0-100 based on company size, budget signals, urgency, email domain, and request specificity
4. CRM + notification — creates/updates HubSpot contact. Leads scoring 70+ trigger an immediate Slack notification to your sales team

Example Scenario

A VP of Engineering at a Series B startup fills out your contact form: "We need to migrate our AI pipeline off OpenAI. Budget approved, need to move this quarter." AI scores: 92. HubSpot contact created with: name, email, company, role, score, and the parsed intent. Sales gets: "HOT LEAD (92/100): VP Eng at TechCorp — approved budget, AI migration, urgent timeline. Recommend: same-day demo."

Triggers

• POST webhook from any form provider (Typeform, Tally, Webflow, custom HTML forms)
• Payload should include form field values — the AI handles any field structure